Top 5 Local SEO Tools to Boost Your Local Ranking

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SEO is all about positioning. The better your SEO, the better the chance that you will be shown higher in search results.

Local SEO is as a way for search engines to offer users the most relevant results according to the user’s location data. This is very important for businesses because you are competing with only local guys.

Google recently reported that “Google search interest in “near me” has increased 34x since 2011 and it nearly doubled every year”. Managing your local SEO ranking can be a challenge for one location. However, if your business has a multi-location store or you have chain restaurant then managing local SEO can be an absolute nightmare.

Local SEO is crucial for a business who want to expand their customer base. With the presence of mobile apps when a user is at home and doing a local search for any product or services, local search generates traffic and its outcomes in customers.

Here is a list of local SEO audit tools for businesses. These tools offer local SEO listing management, geo-targeted keyword tools, SEO citation finders, reputation managers, audit tools, and more. Some of them are dedicated local SEO audit tools and others are local components of larger SEO platforms.

In order to test the following tools or truly appreciate what they do, it’s essential you have basic information about local SEO. It’s also important to know how it differs from traditional SEO.

Therefore, before we get started, I highly recommend you check out the 8 Local SEO tips to improve search visibility. This local SEO checklist is absolutely useful if you don’t know much about local SEO. It will help you to gain a basic understanding of local SEO and how it works. You can get an understanding of which parts of your website you should optimize for local searches.

We have entailed all of the important local SEO checklists including on-page and off-page SEO, Google My Business, SEO citations, online reviews, local SEO listing & internal linking structure in it.

Now let’s get back to our main point which is improving your local SEO with reliable local SEO audit tools. These tools help to manage, track and optimize your local SEO efforts.

So here are the 5 best local SEO tools you should use to improve your local search rankings.

MOZ Local

MOZ local is widely used and most popular local SEO tools in the market. They know many owners are busy and have no time for proper searching and listing their business into the directories.

Adding business in local directories can take a lot of your time. Moz automates this process and makes your listing update easy. It helps to list in every local site such as Yelp, yellow pages, better business bureau (BBB), Foursquare and many more.

One can access all listing from Moz dashboard and able to update and check whether the business listings are correct, consistent and visible across the web.

When you receive new reviews on major platforms, Moz local send you a notification about it. So you can be empowered to reply to your customer’s review in a timely manner. Moz local sync with Google my business and allow you to directly respond to Google reviews.

Apart from features that boost your local SEO, Moz local offers location-centric reports to determine your growth and consumer interactions on your listing.

All of these features come with various pricing packages. These packages start from $99/month.

Bright Local

Bright Local is an all in one reporting platform for local SEO checklist. Many of business & freelancers use this for analytics and reporting function.

Brightlocal provides a customized local dashboard to monitor data and listing management. You can easily track local, organic and mobile rankings.

It’s a lead generation tool to help to manage and reply to leads at only one place. Lead generation tool allows visitors to create personalized and local search audit for their business.

This also includes Google my business and NAP audits. Apart from that, social media and Google analytics integrations can also be done. Quick respond to new reviews as you will notify for any new online reviews.

Pricing of Brightlocal starts at $29/month. You can also take a trial version to check whether the tool is reliable for you or not.

Whitespark

Whitespark is mainly known as the citation finder tool. If you are not aware of this term, a citation is normally a reference to your business’s name, address, phone number and website URL on the internet.

Whitespark helps to find missing citation opportunities. So you can improve relevant local search rankings.

Additionally, they also have plenty of other tools such as local rank finder, reputation builder and link prospecting.

Local rank finder allows you to monitor organic and local ranking performance on SERPs. From reputation builder, you can review your business on popular platforms and increase efficiency on the local market. Link Prospector allows you automate link prospecting and find more link building opportunities.

There is no specific information on pricing on their site. You need to contact them directly for your business needs and accurate pricing.

Local SEO Checklist

Local SEO Checklist is powered by Synup. It offers 40 different options to optimize your website and helps to improve your local search rankings.

Local SEO Checklist is used to know what parts of your site need to be optimized for SERPs ranking.

You can use local SEO checklist to see if your Google business listing meets the guidelines or not. Schema scanner helped to find relevant schema content for your site. Along with this, the Local SEO Checklist allows you to audit how your business listing appears across different websites.

Local SEO checklist comes with the free version. So if you have a budget issue then this tool is most suitable for you.

Listing Management Tool

Listing Management Tool is developed in a collaboration between SEMrush and yext.

Tool use yext knowledge network to publish data across the web including Facebook, Google, Yelp, Bing, Amazon Alexa, Foursquare, TripAdvisor, Apple Maps, Yahoo, and many more.

This tool is used as your single centralized dashboard and you can update your data once and publish it across the web. All you have to do is just type your business information and click on ‘check listing’. SEMrush presents the status of each.

The SEMrush pro version including listing management tool comes with $99/month. However, you can start your 14 days free trial to test the tool.

Conclusion

There are too many powerful local SEO tools available to look over your business SEO strategy. You can get valuable insights and choose the tool within your budget. If you are unsure where to start, consider a professional SEO service provider who can help in taking advantage of local SEO tools for your business.