SEO Content Writing Tips for Beginners

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Search engines have own formula for ranking but ultimately highly competitive areas require content writing techniques. If you have neglected quality content writing then its high time to pay attention now.

SEO copywriting is all about crafting content so people can be compelling it and promote it by liking or sharing it. It increases your site trust and authority and helps pages to rank well for certain keywords.

Based on that, we can say that SEO content writing has two main functions:

1. Engage Readers and Build Trust & Authority
2. Help Search Engines to Know What The Content is About By Using Keywords

To make this for your business, you must be aware of the SEO content writing steps.

Why Website Needs Good Content?

The key of a successful website is clear, keyword-rich and relevant content which convey the right message. Content should target your audience, engage them and convince them to take action.

Good content sets your website apart from the masses and reaches the hearts and minds of your customers. The primary component of any successful website is content. The other components of a website such as design, images, videos, etc are the secondary support role.

Search engine algorithms are changing day by day and in most recent of these algorithms, the emphasis on the relevancy of the written content of the website. This one is the correct step for search engine robots and people. After all, if you are searching for a specific term, you only need information about that keyword.

Any website with good content which talks about keywords will rank higher. For example, if you sell watches and your website has lots of content regarding watches then there are high chances of your website to rank on the first page.

Types of SEO Content

SEO content can include any of the following:

Blog posts

Blog writing is the easiest way to create SEO content for the website. Blog posts can engage more customers and attract links more than product pages. Blog posts are flexible, so you can use them according to your objectives.

Product Pages

These are the heart of any website. You can also say it as main landing pages. A good product page defined as quality content with relevant keyword density.

Article Submission

It includes some news, interview or any featured piece. You can mainly find these type of content in newspaper columns, magazine-style websites and more.

Guides

A detailed piece of content that explains “A to Z” of something is referred to as a guide. A complete guide is the one which contains several internal links and takes users to different web pages. It may help you to generate more leads for your business.

Infographics

Infographics is a graphical representation of any subject. It is basically a large format of images which contains several data and stats. Though search engines do not read the content embedded in infographics, so you need to optimize the rest of the page properly.

List Content

Another easiest way to scan the entire content is in list form. For example, Content having a title…

“8 Local SEO Tips to Improve Search Visibility”
“10 Best WordPress Themes for Lawyers, Law Firms, Businesses, and Corporates“
“Top 5 Local SEO Tools to Boost Your Local Ranking“
can get more clicks rather than any others.

Videos

As we know visuals have more impact than textual information. Posting videos will drive more traffic for your website. Post videos with SEO content engaged more customers. Choose highly searchable keywords and post videos with them. It can be helpful to rank on the first page.

Slideshows

As already mentioned, visual displays are more powerful. Another SEO content type is a slideshow. A slideshow is a way to display a series of connected images. Though you have to also optimize your title, image file names, and captions, etc.

SEO Content Writing Tips

Know Your Audience

No matter whatever you are writing, but don’t lose sight of your audience.

The first and foremost SEO content writing tips is to know your audience. Do the audience research and identify the types of them.

Find unique ways to talk to them, survey them. Figure out their habits, preferences, demographics, and stats. Focus on what you’re writing as well as keep who you’re writing to in mind.

Include Keywords In Title & Header Tags

Google search engine gives a great weigh to the title of your blog or any pages. Thus having your keyword phrase in the title is ultimate SEO content writing tip.

Try to use lists and odd numbers in your which can make your title more effective to grab the user’s attention.

Divide your article into subheadings and include keywords in them. It is helpful for both readers and Google ranking.

Readers appreciate it as it makes the article easier to read. However, Google search engine scans your content in sub-headings. And based on keyword phrases in heading tags, search engine ranks your article.

Don’t Do Keyword Stuffing

Keywords are most effective when they are used once in every 125 to 150 words. Search for your keyword after writing your content. If it seems like a tree, you probably have overused your keyword.

Keyword stuffing puts a poor and awkward impression of your content writing skills. Write in such a manner that average people should have no idea that keywords were involved.

Also, when Google crawlers register excess of keywords it will often make your article as spam. Thus, It will also put a negative impact on your business’ ranking.

Focus On Readability

Readability is the foremost component in SEO content writing. It has a direct impact on user engagement metrics. Don’t use passive voice sentence thus it has a serious impact on readability.

To increase readability use shorter sentences, break long paragraphs and format content for skim readers. You can also highlight the interesting parts of your content. Make use of transition words for better direction.

Link Your Content

Whenever it is possible to try to create internal links with your previous post or relevant landing pages. This is how your content creates values for your readers. Internal linking structure helps search engine crawlers to easily understand your website.

Use hyperlink related to articles and products offered by you. One can include this at the beginning or end of your article. Closing any article with a call to action or link of your contact page is a great SEO strategy.

However, external links fail to give a good impact of SERP rankings. But they will inform the search engine that your site is a reliable source of info which user can trust.

Include Stats And Quotes

Do some research and find some quotes and interesting stats related to your article and mention them in it. Linking out to the high authority websites put the trust that piece of content is accurate.

It is also essential that it allows the search engines to better understand the relationship and associations among topics and web entities.

Format Content For A Featured Snippet

A featured snippet is getting tons of attention over SERPs. Featured snippets got the top spot of the page which is a highly desirable place.

And so on that, according to research featured snippets steal most of the traffic.

To get your content ‘snipped’ in featured snippets, there are some tricks. Make highest quality content, include stats in content, use numbers or bulleted list. Also, logically structure your content.

Conclusion

In the recent era, content is king. It’s important to use quality content for high traffic and customer engagement on your website. These SEO content writing techniques can help you to draft quality content for your website.