How Web Hosting Affects SEO Performance

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There are many reasons to be considered that can impact the search engine optimization (SEO) of your website. As a SEO professional, we have to take a look at many things which might slow down your website traffic. Like incorrect use of keywords, more user bounce rate, more page load time, Server Uptime is not up to the mark, wrong selection of a server location, no proper security, etc. Thus as mentioned at the start of the article, there are many factors related to web hosting services which affect SEO.

After this brief introduction to today’s blog, you must have come to know that today we are going to learn about how web hosting affects the SEO of your website? After that, we will also discuss how to improve Website traffic by selecting the right kind of web hosting.

Therefore without further wasting our time, let’s begin our discussion about web hosting factors that affect the SEO performance of your website!

1. Page Load Time Affects The User Experience

Studies have proved that users in general, do not like slow websites. As Internet speeds continue to improve around the world, people have less patience for time-wasting websites. Slow pages are boring for the users. If a user becomes frustrated with a website, then he may not finish checking all its content and leave the website. This leads to higher bounce rates.

Thus, when any visitor visits a website and leaves before interacting with a part of it, we call it a “bounced” visitor. If your website takes more page load time, then there will be a higher bounce rate, which is often considered as a result of bad user experience.

High bounce rate indicates that site visiting pages are not relevant to users and generally, your website should not take more than two seconds to load in its entirety. Beyond two seconds, bounce rates tend to increase significantly. Lower the loading time, the better the overall experience of your users.

You’ll also want to take a look at the amount of time it takes to start loading. Time to first byte, or TTFB, is the amount of time a browser has to wait before getting its first byte of data from the server. TTFB is considered as an indication of the responsiveness of the webserver.

Google recommends a TTFB of less than 200 ms. Unlike a lot of the front-end performance factors most site owners focus on, this as a server-side concern. A good web hosting service reduces a website’s load time by using latest catching technologies those results in a high volume of traffic. 

2. Server Uptime

If the website is down and not showing up on the internet and at the same time the search engine gets a query for a relevant content of that website, then what will happen? As the website is already down, the user will not be able to view the contents of the website; instead, he will receive error messages like: could not reach to the server or could not find the server, etc. As the search engine is displaying such error messages, it will result in increased bounce rate and hence degrade the website’s SEO. Also, it will impact on website’s authority.

So ideal web host should be always up 99.9% uptime and this percent of server uptime is expected by the owners of the website. Therefore if you want to increase the traffic to your website then your website should be up and running and you should avoid the downtime. 

3. Think Twice Before Going For Shared Hosting

While choosing web hosting service for an entry-level website, Shared Hosting services is the best option as it is cost-effective & suits your budget. There are very few shared hosting service providers which do not allow hosting the websites which are designed only for Spamming. But not all shared hosting providers consider this factor and sometimes they overlook such spamming websites, which then becomes a major drawback for those types of shared hosting providers.

Although shared hosting is a cost-effective option, if traffic to any other website increases then it may affect the performance of other websites on that server. In this case, other websites may need to face low speed, low scalability, even lack of web space, bandwidth, etc. Also if any shared hosting provider is not offering high quality of security then it may result in data-stealing.

So at the time of selecting a shared hosting always check all these points. As mentioned earlier Shared hosting is a good option for an entry-level website, but when the traffic to your website increases, I would like to suggest you go for VPS or dedicated hosting.

4. Hosting Storage

If you are looking for a right kind of web hosting solution, then at that time selecting the right type of storage is the main attribute, as the performance of your website and reliability primarily depend on it. Gone are the days of traditional HDD Hosting, where data was stored on Hard disks. SSDs have come into the picture for improving the performance of the server.

SSD is a short form of Solid State Drive and it is the storage device, which contains non-volatile flash memory, used in place of regular Hard disk. SSD is faster in retrieving the data as there is no moving part and can deliver your website content to your visitors at fast speed. 

5. Location of Server

Geographic Location of the Hosting Server matters for SEO. Longer the location of your server, the slower will be your website. As it increases the time a server takes to receive and process a request from a visitor called Latency. If the server is located thousands of miles away, then time to transfer the data from that remote location will increase.

Therefore it is recommended that always choose a location for your hosting servers that are closer to your target audience, even if that increases the cost. Always choose a local host according to your target audience. If you choose Server location near to target audience, it will result in a faster rerouting of the audience to your site.

6. Security

You have implemented all the measures for SEO ranking, but what if the site got hacked? If your website host does not give security to your site then there are high chances of malware infections, spamming content. It’s frustrating to see your business site the most important asset of your business got hacked. Unsecure website result in de-indexing and your domain may get banned.

7. How Good Hosting Plan Can Help to Improve Your Sites SEO?

Hostdens is an India based web hosting company, but it hosts businesses all over the world. Hostdens servers are located in many countries like Singapore, Australia, Germany, United States, Poland, Canada, France, and many more. As I said earlier, near the server location from the audience of your website, result in faster loading of your website. And due to multiple server locations Hostdens provide you an opportunity to host the site from any corner of the world.

Hostdens has grown a large network and hosting infrastructure that allows you to choose the best among many hosting options. They have hosting ways like shared, VPS, Dedicated, Or Reseller with consistent reliability. So you have a choice to select the convenient hosting plan according to the requirement of your business.

Hostdens main motive is to provide hosting with affordable cost and reliable performance with 24×7 technical support services. Hostdens is consistent to provide Quality support, and secure environment for their customers and always strive to level up experience to meet the customer expectations. Ultimately, a good host like Hostdens improves sites speed and performance with 99.9% server Uptime hence Search Engine ranking of your site. 

8. Final Thoughts

Behind your Website’s SEO ranking, Hosting service is mainly responsible. Even if there is no SEO web hosting companies for that reason, select a hosting service provider that is trustworthy, responsible, secure, with 99.9% uptime which will protect your website from all threats. Also, it will enhance the SEO of your website in terms of speed, Uptime, Storage, and security. So, stop your search for ideal hosting and go for Hostdens without any confusion! 

I hope you find this information helpful and I also assume that you will consider all these factors while selecting a web hosting service provider so that the SEO of your website will not get affected. Thank you for reading this article.

If you have any suggestions related to this topic, please do not hesitate to comment on them in the comment section below. Or if you have any question related to this article, and then also do not hesitate to ask the question. I will try to answer it. That’s all for today, see you soon with another interesting blog!