Amazing Marketing Strategy Should Steal From Amazon

Reading Time: 7 minutes

It is half-true if you state Amazon to be one of the best e-commerce sites. Nowadays, it is categorized to be the world’s number one platform and also the best marketer in the e-commerce sector. That’s the main reason for businesses to actually look into this platform for some marketing inspiration.

Learning the values and tactics of Amazon’s marketing strategy is not just important but a necessity for basic growth in business. Going through multiple plans and stealing the one that’s worth your business norm is always a smart move. 

The Tactics Revolving Around Amazon’s Marketing Strategy

Before you jump straight into the selection, it is vital to check in with the tactics the company follows right from the start.

User Data

Data is considered to be the marketing plan’s foundation base. With proficient and accurate shopper data, Amazon gets to personalize the online shopping experience of anyone. It does that by offering recommendations, delivering some of the relevant ads, and then presenting insight info on what the fellow shoppers might have purchased.

User-generated Content

Amazon is here to recognize that people are always in search of others before finalizing on any product. They are here for the reviews and testimonials before making the final move. That’s the reason why the company will allow the shoppers to actually leave some product reviews, answer some of the top shopping questions, and also upload videos and photos of the items for a thorough understanding before final purchase.

Conversion Rate Optimization or CRO

Thanks to this method of CRO, Amazon is able to discover some of the new ways for designing the product listing. Not only that, but it also gets to structure the search results and motivate the shoppers for the final checkout as well. As Amazon gets to receive an amazing amount of website traffic, it can easily run the CRO tests and then quickly implement the following results.

Web Design

Even though one of the most overlooked marketing strategies of all time, but Amazon pays special attention to the beauty of web design. It is already addressing regular design updates to not just the product pages but its category pages and even the sign-up ones. By tailoring its website, Amazon is able to empower its sellers and drive some extra sales towards its side.

Video Marketing

Some surveys and recent strategies have stated that videos can help around 90% of people to make one unique purchase decision. So, it is not that surprising that Amazon is taking up this opportunity and using videos across various product listings. It will also use the power of videos in its advertising campaigns. The main goal is to educate and then persuade the shoppers to come across some products.

Email Marketing

Email marketing is always noted to be one of the major marketing strategies, straight from the house of Amazon. Apart from sending majority order summaries, Amazon will pay more attention to email for delivering personalized product recommendations. Sometimes, email strategy will be used for friendly requests for item reviews and even announcing some of the upcoming sales.

SEO or Search Engine Optimization

Apart from advertising the online routine well, Amazon gets to maximize the presence of product listing in various results with SEO. Not just on Amazon, but you get its essence on Google as well. By procuring higher ranks in the search results, Amazon gets the opportunity to capture some traffic and more sales for the particular brand.

PPC or Pay Per Click advertising:

With proper PPC advertising, Amazon gets to drive one significant amount of revenue in here. The company gets the chance to promote its items like Amazon Echo and even services like Amazon Prime. There will be ease on the website and even on some of the third party sources like IMDB.

Taking Advantage of The Strategies Available:

No matter whatever business or industry you are settled in, always remember that you are competing with Amazon’s customer experience. So, stealing some of their best business strategies or plans can work out brilliantly in your way.

Always a Core Commitment To The Customer is Mandatory

You can start your work by focusing on customers and core commitment towards them. A customer-based service strategy is always the main foundation base of Amazon. By going through the mission and vision of this e-commerce firm, you will see how it supports customer’s core commitment. It literally states “to be earth’s most customer-centric firm.”

With the primary focus revolving around customer experience from the start till finish and providing services as guiding strategic forces, Amazon got to a high-end position with every passing day. Following the same norm will help your business to be somewhere near that goal.

Making a Corporate Culture That Listens

Remember that CEO decisions are not at all enough. Amazon ensures that people working within the company get the chance to internalize the vision. Whether they belong to the executive level or the entry level sector, most employees have the opportunity to be a part of two days of call-center training.

• The primary goal here is to learn ways to listen to the customers rather than just talking.
• When you listen, you get to understand your customers well and work accordingly to make their purchase smooth.
• Through proficient understanding, Amazon employees can actually take proper steps for matching the needs of customers well.  

Attract Your Customers Towards the Driver of Innovation

Right when Amazon first took its baby steps in 1994, this concept of “information superhighway” and making a purchase was relatively new. It was during that time when customers had to learn and trust the concept of online purchases. This challenge was proficiently handled by amazon through its ultimate customer service.

• However, books were not quite the end game when it comes to Amazon. Right from its inception, the company has expanded into some of the other services and products for matching the shoppers’ content needs like digital downloads and streaming.
• Not only that, but the company made it a point to create its very own hardware. For example, you have a Kindle e-reader from this source.

So, what you need to learn from this point is not to get comfortable with your current success story. Remember that customer preferences are always on the high. So, make sure that your needs are always there to drive your business forward. 

Understanding The Power of DIY Value

Apart from offering brilliant products under one panel, Amazon is also known for its easy navigable help center. It will help you to dig deep into various specified concerns. 

• Here, you will be bombarded with articles covering the basic issues. However, the surface experience will not just be visually appealing but also streamlined. 
• It will remain in sync with the shopping experience in this website, where the user gets to search by specified need or category.
• With streamlined customer service paths and help, shoppers get the opportunity to save time and also feel empowered as they get to find their own solutions.

Fostering Top-notch Relationships Between Brands and Customers

Amazon is at the top-notch level by advocating for customers whenever there remains an issue with the vendor’s delivery process or its item. Along with that, the company gets the chance to build some relationships between their shoppers and some of the hosted brands as well.

A few years back, Amazon came up with the Amazon Exclusives. It is one significant initiative for the entrepreneurs out there, whose main goal is to promote their business story. In this field of crowdfunding website, such videos help to foster a good relationship between brand and shoppers. Buyers will feel more personally connected to not just the company but its products too.

Nurturing One Community Focusing on Customer Support:

There are times when solving a problem is a task for not one person but a whole team. By hosting various forums, Amazon did its part and made it easier for the shoppers to just tap right into the wisdom of the crowd for procuring the ultimate customer support. Here, the benefits are going to be numerous, to say the least. 

• Whenever customers get the chance to help one another in solving an issue, Amazon’s service representatives get the chance to resolve the requests at a faster pace.
• Moreover, those who provide a helping hand to solve an issue for others will feel satisfied to know that they are part of the Amazon community.

Introducing Proper Connectivity Mode For the Buyers, no Matter Whenever or Wherever They want

Nowadays, more than 50% of the customers are using mobile devices for making some of the e-commerce purchases. So, this tip is really important if you want your business to score high points. 

• Amazon has done its part and introduced the “mobile-first” approach. It has right now become the industrial standard. It is one impressive feat, once you check the vast array of items and categories that the company is providing.
• Amazon’s site is not just streamlined but also easy to navigate. So, it will provide that search functionality and smart categorization as and when asked for.
• With some of the amazing features like 1-click ordering, auto-fill, and more, the shopping experience for every user couldn’t get any better!
• Right now, the shopping experience is known for its high-end convenience and quite critical for modern-day shoppers. Their main goal is to purchase while on the go. So, it is the company’s responsibility to make that happen!
• You are most welcome to come, join and follow Amazon’s lead and get to meet customers anywhere they are. It helps your business to build much-needed appreciation and loyalty.

Personal Interactions Always Need to Be an Easy Option

In case Amazon’s community forums of the self-service FAQs fail to solve an issue, customers have the opportunity to reach out and discuss the problem with a real person. 

• For that, the callers will get full-on 24 x 7 support, and most of the time, they never get to put on hold.
• Moreover, Amazon has its own masterpiece plan with its free customer support service. It is termed MayDay. 
• Those who own the Amazon Fire phones can easily tap on the “Mayday” button and will get connected to a technical advisor instantly via video. 
• Here, the user gets the opportunity to see the person live while he sees just what’s on the phone’s screen.

Adding these new technologies and modes has proven already how important human interaction is for ensuring quality customer service. Amazon has taken this account quite seriously, and now you can do the same for your business.

Focusing on Data-driven Cross-sells and Up-sells:

It is true that personalization can easily drive multiple sales, and nobody gets to do it better than Amazon. It will attribute to around 35% of revenue associated with cross-selling.

• Amazon is noted to be one of the best-in-class retailers, alongside Sephora and Nordstrom, when it comes to personalization. 
• Right now, one present survey indicates that e-commerce shops that are using personalization will saw an increase of around 68.14% in the average number of items presented in the shopping cart.
• More so, there will be an increase of 320% in the conversion rate and around 19% increase in revenue right across the entire board!

However, personalization will not quite refer to the email subject lines only with the name of the recipient on them. It is also about delivering the perfect curated content, mainly designed for a particular audience. Such steps are currently made easier with a whole lot of data availability by your side. Amazon presents personalized recommendations. For that, they will use available data for analyzing customer’s present behavior and group those to the same customers. The main aim is to recommend products to them effectively.

Follow The Strategies

Following the above-mentioned strategies from Amazon marketing will actually help in your business growth. Yes, the steps are not always smooth but giving them a try beforehand will help you to move forward and be at the top.