Why Content is King in Today’s Marketing Strategy

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We all have heard this phrase “Content is King” endless time. And before going further, let’s know what defines content. 

Content is not just a sentence or image or form of presentation on any topic. Content is something in the way of writing, performance, video, etc. By which the listener or viewer gets connected to you or your product. 

Content is the amount of information that is purposely for the targeted audience. And the purpose of content might be to educate, entertain, or persuade.    

Why Content is King?

“Content is King” originally comes from an essay written by Bill Gates, the founder of Microsoft in 1996. There are several reasons which will prove this phrase “content is king” right. 

The top of these reasons is, of course, content marketing. It considered a new blank thing of marketing. It attracts people rather than to put them back. It is more about your customers rather than it is about you.   

Another reason for the rise of content is media development. Everyone is getting involved with writing a blog, record podcasts, or video with their phone. But this won’t be possible without content. 

Social media is basically about content. And being a part of a social media user is a day to day activity for today’s people. Facebook, Twitter, LinkedIn, Instagram would be nothing without content. There would be only blank spaces without content. And no one would like to visit them as they do not need to.

Even paid media advertising relies on content. There must be some creativity involved in it, but ads are still a kind of content. To get the desired benefits from your ad, you have to make your content reliable. It should be enough to convince your customers.

Mainly content comes for public-facing functions like customer service, sales, marketing, product development, etc. Though content can found everywhere. We are hitting a point where everything involves content from appliances to clothing and what many more not.             

Importance of Content Marketing

Traditional marketing is becoming less effective by every minute. As the advanced marketer thinking, you know there are better ways for it. And the top of its content marketing is there.  

Content marketing defined as a valuable strategy for marketing and focused on creating and sharing relevant, consistent, and unique content. This content will attract your consumers and get you profitable actions for your customers.     

Content marketing is more important than ever before. Many facts have proven the power of content marketing. It urges more than 90% of the businesses to use content marketing strategy for their organizations.   

Content marketing is the backbone of interacting with your readers or customers. It is the foremost opportunity to impress your audience with your expertise and knowledge. And we all know content has become everything from to text to videos to the podcast to infographics and many more. So you can choose any channel to impress your audience. 

Research states that the vast majority of marketers use content marketing to boost their business profitability. Almost every business provides content about their products and services. For a distinctive purpose, provide niche and relevant content to your targeted audience, which will be helpful to solve their issues.   

So we can say that content marketing is the creation of valuable content to distribute it, which will engage a highly targeted audience. It will attract new customers too and also you will get backlinks. The content functions in many ways:

• Enhance visibility
• Encourage backlinks for SEO
• Get more social shares
• Optimize website for long-tail keywords which will hard to target in static pages
• Get your desired goals   

The biggest sellers of any of the products are satisfied and happy customers or readers. They will promote your product within their circle and cause a domino effect on their friends’ friends. It will not happen until you have valuable and useful content.   

As per your motive, you have to create your content in your marketing strategy to generate revenue. When your content marketing aims to inspire, then you have to create content with the sole intention to motivate your viewer. It will make them realize they can feel the change going with your brand. 

Let’s take an example of NIKE, ADIDAS, and ONNIT. All these brands utilize inspirational strategies in their content marketing.

If your content marketing aims to educate, then you have to present unique content. It will teach your reader or viewer what they haven’t known before. 

If your motive is to entertain people, you have to create some fun stuff. This one is the most challenging task, but it’s not impossible.  

Let’s Take an example of RED BULL. Every time they come up with different funny content for their viewer. Thus, it helps them to retain their customers as well.

You can see that the most successful and popular brands have their content to generate their business revenue. It all depends on how you have the context of your content as per your audience. Content is king, but context is queen. Be wise enough to create highly engageable content. Focus on the quality of your content.  

Advantages of Content Marketing

Content marketing will have a good impact on your business. Here are some of the advantages of content marketing mentioned.   

Great for SEO

When you have high-quality content, there are high chances that Google will put your page first on SERP results. In the early days of the internet, websites were able to achieve top rank by just having keywords on their page.

Since then, Google has many new updates like Panda, Penguin, and Hummingbird, which rate the quality of content higher. So you can’t have SEO without good content.

Many factors will influence your ranking. However, experts agree that unique and high-quality content is the most crucial factor in ranking high in search engine pages.   

Generate More Leads and Sales

Good content creates brand awareness and has a good command in the market. Having great content is singularly the most powerful way to generate leads. It will engage your customers and help you to increase lead conversions. Thus, it will result in more sales in your business.

Drowning your customers into product-oriented content can lead to a negative effect on the relationship between customers and brands. Where stimulated content will generate a positive impact as it moves from customers to customers.    

Enhance Brand Image

Before making any purchase, customers always will look at a brand of it. Good brands often get the respect of people. It can merely be done with the quality of the content. With having great content, you can control your business reputation. 

Increase Traffic

Good quality content is not only great for SEO. It is a brilliant way to drive traffic to your website. It will make your customers stay longer on your site. 

A website with only homepage and contact page will get higher bounce rates and very little engagement. In contrast, a website with the latest blog updated containing engaging content will impress users and encourage them to interact with the site and to visit many more pages.     

More Credibility

Reviews and testimonials are one of the most basic forms of content. People always look for reviews and testimonials before purchasing your product and services. So people can know more and more about your products or services with excellent niche content. To write great reviews and testimonials, you can use these content marketing tools recommended by Shane Barker

Conclusion

Content will continue to be the most effective strategy and marketing tool in any business toolkit. Target the right audience as per your product or service, make purposefully content for your audience because that audience can be your future faithful customer. Always try to provide different updated quality content to your existing customers because it’s human nature that they get bored after going through the same material. Hence, quality content with high uniqueness is the ultimate source of high business revenue.