Top 7 Content Marketing Tips & Benefits

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As of now, there are over 4 Billion internet users and over 3 Billion social media users worldwide. This will generate tons of opportunities to engage your target audience and the growth of your business.

Content marketing is surely catching a lot of attention. It is one of the most effective methods to spread brand awareness and to attract customers.  

Content marketing is a marketing strategy that focuses on creating, publishing & distributing relevant and valuable content. The purpose of this content marketing strategy is to reach the target audience and encourage them to take profitable actions. Content marketing is an essential component for the long term growth of your business.    

Content marketing is cheaper than outbound marketing yet it can generate up to 3x more results. Compared to traditional marketing, content marketers see conversion rates approx 6x higher.   

With the use of content marketing, you can see 7.8x more site traffic. Almost B2B marketers are using content marketing strategies in their marketing strategies.

In this post, I will explain to you about content marketing tips & benefits.

Why Content Marketing?

Let’s first understand the four steps of the buying cycle:

Awareness:  Customers may have a need for anything. But they are not aware of the solution of need. Spread the awareness for it. 

Research: When customers are aware of the solution they will research to educate themselves. Say, for example, a car buyer will try to find different types of car and which will fit into the need. 

Consideration: In this step, the buyer compares your product or service with your competitors. They will make sure, they would get a high-quality product at a fair price.

Buy: At last, they make their decision and move forward to buy and do to a transaction. 

Traditional marketing is a tap for only the last two steps. While content marketing taps into the initial steps of buying. It will spread awareness of the solution and educate customers for products or services. 

The return of investment in content marketing is dam high if it is executed correctly. Content marketing supports digital marketing channels. Travel, food or fashion brands exist only with vibrant Instagram page, videos and another influencer campaign.

Types of Content Marketing

There are many types of content marketing available in this digital era. As content marketing is sharing valuable content many types of content marketing are mentioned below. 

• Blog articles
• Videos
• Podcasts
• Social Media Marketing
• Emails
• Webinars
• Infographics
• Cartoons
• Quizzes
• Generators/Calculators
• Assessments

Benefits of Content Marketing

1. Drive Conversions

One of the greatest benefits of content marketing is that it helps to drive more conversions. Research shows that companies who focus on content marketing get conversions 6 times higher than their competitors. Though content marketing requires time, money and resources but eventually it pays with more conversions. 

2. Build Awareness & Trust

People who consume your content will start to build an impression with your brand. Informative and well-structured content will make your business authoritative & trustworthy. The more your audiences reply on your content the more likely they will buy from you. 

3. Increased Brand Loyalty

Content can help you to gain customers from readers to first time buyer. Then it continues to influence those first-time buyers to become repeat customers. Over time content will make your brand an empathy among your customers. Also, it makes a preference for yours over your competitors. 

4. Reach Your Target Audience

Using content marketing rather than traditional marketing will help you to reach your target audience. It also to reach customers who may use ad-blocking software or actively avoid traditional marketing. 

5. Cost-effective

Content marketing is more cost-effective compared to traditional marketing tactics. Content marketing is easy to start and can help to reduce the amount that marketers spend to engage customers and leads. According to content marketing institute, content marketing costs 62% less than outbound marketing. Though it will generate 3 times more traffic and conversions. 

6. Strong Social Media Profile

People will share your content if it is informative, useful, or satisfy the need of them. When readers find your content helpful they will share with others who might also find your content convenient. Hence, you gain more followers on social media and build a strong profile. 

7. Improve Customer Relationship

Customer relationship is always important. In this digital era, customers rely on the opinions of others before buying anything. Content is a great way to address the needs of your customers. Also, it is a tackle to deal with customer issues if they have any. Use FAQ pages and other online resources to provide a delightful experience to your customers.    

Content Marketing Tips

1. Focus on Headline

No matter whether you are creating articles, videos, podcasts or anything other, the headline is an important aspect to get your content in front of your target audience.  

Write short, optimized and keyword target headline. Readers are busy and a catchy headline makes them look into your content. To craft a great headline, you need to hyper-focused on what readers want and make a promise that earns their click.

2. Focus on Clear and Relevant Content

To be a good marketer you first understand what customers needs. No matter what business industry niche you are in, you should understand customer buy your product or services because they find them relevant and useful. 

While developing content be clear, specific and relevant as soon as possible. This would provide value for your potential customers rather than trying to hard sell. 

3. Include Pictures and Videos

An image is worth more than words. Humans can process visual more than text. If you want to increase your user response and social media sharing, adding images & videos is the best way.

Try to add images into your articles as soon as possible. One can also create and add infographics for that. Because article with 2000+ words and zero image would not get customers eye. 

4. Repurpose Your Content

The best content needs time, skill and resources to develop. But it is not necessary that you can get more ROI on your content. That’s why many businesses repurpose content from one format into several.

Example of repurposing is to convert your article into infographics, videos, podcasts or downloadable PDF. Promote your every convertible content on relevant sites. Promote videos on youtube, slides on Slideshare, podcasts on relevant directories and so forth.  

5. Be Consistent

Content marketing without consistency is not worthwhile at all. To build a brand reputation you should create and share valuable content consistently.

There are many reasons for drops off of content marketing. If you are running out of the idea, go on to your company messages and flesh out messages. And with this, you will get your next blog topics. Make a plan and post your content regularly.

6. Answer The Questions With Your Content

Targeting keywords in your content is essential to get ranking. Google featured snippet is the most desirable place on search result pages. Create content in a way that it answers a complex search query question. 

If your content answer appears in the featured snippet, you will not only get tons of traffic but it also gives your brand lift. Users trust high in the content promoted in the featured snippet.

7. Conduct a Poll or Survey

Write a blog post and ask some questions to your readers. Create a poll in it so readers can easily answer in it. Then you can take responses from it and write another post for it. This way you can get two pieces of content.

People also looking for a response post. They would love to read about multiple points of view to make decisions. These posts are a big asset because it shows a fresh point of view and thinking. 

Conclusion

Content marketing can be immense. But you can create good content and do what can you share it. Putting these tips in your content marketing will make your content potential and helps to get more ROI.