Doing Influencer Marketing Right in Three Stages

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Influencers make complete sense—they have the undivided attention of their followers, a great sway over their audience, and indisputable expertise in their niche.

However, when it’s influencer marketing in question, one small mistake could land you in a pickle. So, how can you ensure success?

It’s All About Setting Your Goals…

One of the biggest mistakes marketers make is to jump into the influencer vetting process without knowing what they’re meaning to accomplish.

Without being clear about your goals, your influencer strategy will result in nothing but a waste of resources. So, make it a point to ideate, prioritize, and chalk out your goals right at the outset.

…And Finding The Right Influencer

There’s a number of ways to sift through influencers. The number of followers, engagement rates, audience demographics, and geography just to name a few. Make sure you look into all the different factors before you partner with an influencer.

In addition, check whether or not their content style will align with your brand’s voice and tone.

Lastly, Don’t Forget to Measure Success

While evaluating the success of influencer marketing campaigns is difficult, it isn’t impossible. This is true for even those goals that aren’t easily quantifiable.

For instance, if you aim at increasing brand awareness through your influencer partnership, you can measure KPIs like engagement rates and outreach.

If you’re in doubt about benefiting from your strategy, get some help from an influencer marketing agency. In addition to planning and execution, some of them can also help you with evaluating your success.

You can choose from one of the platforms mentioned on my blog shanebarker.com.