LeadGen App – A Multi-step Form Builder For Digital Marketers

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Multi-step forms are one of the best ways to capture leads and increase conversions in 2020. By breaking down questions in multiple sections, multi-step forms are less intimidating for customers, reducing the risk of abandonment and driving user-friendly digital experiences.

LeadGen, a multi-step form builder created specifically for the needs of digital marketers, helps you maximize the growth potential of your website.

The form web app was developed by a team of experts with a background in data science, web design, and digital marketing, and caters to the needs of small and medium-sized businesses. It’s an intuitive and powerful tool to create beautiful forms that align to your branding strategy, without requiring a long learning curve.

LeadGen Features

LeadGen is a feature-packed form builder that helps both beginner and advanced users.

Form creation

LeadGen is allowing digital marketers to create beautiful forms in just a few minutes, without needing any experience in web design or development.

Main Form Creation Highlights:

• Suitable for all common question types, including short and long text, and elements such as image buttons, icons, multiple-choice, addresses, GDPR checkboxes, and so on.
• You can add text boxes, images, GIFs, conditional question trees, or calculators
• The forms can be connected to thank-you pages or redirected to any URL
• Embed code (iframe and direct embed)
• ReCAPTCHA fields 
• Multi-step & single step layouts

Form Categories Available:

• Application forms
• Calculators
• Contact enquiries
• Lead capture
• Payment forms
• Product selection
• Registration forms
• Donation forms
• Customer feedback forms

Branding

As every marketer knows, online forms are important components in an organization’s branding strategy. The fonts, colors, and overall visual identity of the form need to be consistent with other branding elements and offer users a consistent, familiar look and feel. This is again a point where LeadGen shines, because users can play around with various customization features.

Main Branding Highlights

• Numerous design & styling features
• CSS form styling
• Various form dimensions
• Responsive forms for all screen sizes
• Customize font color, shadow, background, and so on
• Change the button color, the call to action text and the font size on the button
• After the form is embedded into the website, you can edit it with custom CSS

CRO & Analytics

Although design and customization are important, once a form is embedded on the website, it’s just as important to track its performance and understand how users interact with it. This way, you can learn how to improve it and further enhance it to maximize leads and conversions. For example, you can find out how many visitors who start completing the form also finish it and get more insights into user behavior so that you can identify new opportunities.

LeadGen has powerful conversion optimization (CRO) & analytics features, empowering digital marketers to make informed decisions and make the most out of the marketing budget.

 Main CRO & Analytics Highlights

• Tracking & detailed analytics
• A/B testing (split testing) to find out which type of form works best for your case, automatically splitting traffic to two forms on a single landing page
• Lead dashboard
• LeadProof pop ups highlighting your most recent leads as social proof at the bottom of the landing page
• Partial lead analytics: Understanding how many people partially filled in your form.

Automation

LeadGen’s automated features not only save time and money, but also streamline communication in the marketing department and allow for a seamless follow-up process.

Main Automation Highlights

• Connect LeadGen forms to thank you messages or redirect the user to a thank you page
• Send automated email updates to anyone in the team when someone completes a form
• ReCAPTCHA fields and IP-based response restrictions ensure that only users from the targeted countries view your form.

Integration

The efficiency of a form builder lies not only in its standalone features, but also in the way that it’s integrated with your existing digital marketing software and the tools you already use. Once the user fills in a form, that information has to go somewhere, such as spreadsheets, CRM, or mailing services. This way, you can nurture every lead and avoid important data loss along the way.

Main Automation Highlights

• LeadGen can be integrated with Zapier, which is one of the main marketing automation tools, and it connects with 1000+ other apps, such as MailChimp, Google Drive, Facebook, Dropbox, and so on.
• Leads generated through LeadGen forms can be automatically sent to email lists
• You can assign UTM parameters via hidden field names to track the traffic sources of your captured leads.

Pricing

LeadGen App pro pricing for businesses starts at $49 per month, with the possibility to scale up to $99 per month once your business needs grow. A fully free version is also available (Free forever for 1 LeadGen form). 

Platform

LeadGen is a web-based form builder tool, and your data is stored in the cloud. To date, installed Mac, Windows, or mobile versions of LeadGen are not available.

Customer Support

In addition to its powerful features, LeadGen also has excellent customer support. Their team is available to offer live online training to marketing teams, troubleshoot issues, and answer any concern you might have about the product.

Is LeadGen Worth It?

Overall, LeadGen is a powerful tool that every digital marketer should consider if they want to capture more leads and boost conversion rates. There are, of course, many other such tools on the market, but LeadGen stands out through the following:

Versatility

from the ability to customize fonts and background colors to adding different design elements, LeadGen takes creativity to a whole new level. No matter what your brand identity is, LeadGen makes it easy to create beautiful forms that users will want to fill it. What’s more, you can also test multiple form variants to see which one performs better. To showcase how LeadGen can be adapted to various industries, the “Showcase” section on Leadgenapp.io offers several form examples from fields like e-commerce, healthcare, recruitment, or real estate.

User-Friendliness

LeadGen is very easy to use and has a short learning curve. You don’t need web design experience to get started, and you can play around with customization options until you reach the desired result. Your form can be ready in just a few minutes, and you don’t have to hire an expert to do it. Your marketing staff can learn how to use LeadGen in a short time and the videos on their website provide additional insights into how to use the tool.

Customer Support

The support team at LeadGen is prompt and professional. In addition, to live support, they also have a help center on the website, which gives answers on how to use the LeadGen app. 

Who is LeadGen For?

LeadGen focuses on the needs of small to medium-sized businesses that need personalized digital marketing solutions. Thanks to the many customization options it offers, LeadGen is the perfect tool for marketers who find that most tools are one-size-fits-all and don’t allow them to create forms that match their branding requirements. It has excellent integration features, so it will work seamlessly with most online marketing tools. It takes the stress out of multi-step form building and custom form design.

Overall, LeadGen is a promising multi-step form builder that ambitious businesses can benefit from in terms of higher lead conversion rates and better user experience.