How to Use Local SEO To Rank Your Website Locally This 2020

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Local SEO is a part of search engine optimization that is specifically suited for local businesses. It aims to help local businesses attract local traffic to their websites. 

The rise of near me searches is more than enough proof of the value of local SEO. With more and more people now using mobile devices for searches, “near me” searches have risen. 

This means that marketers can now compete for these specific local search query rankings instead of for broader search terms. And, that, is what local SEO can do for you.

Local SEO works by incorporating factors that optimize your ranking for local search queries. Search engines check for signals such as links, citations, local content, and social profile pages.

Here Are The Four Most Aspects That You Need To Take Care of To Rank Higher. 

1. Understand the Positive Ranking Factors

Factors such as a good link profile, click-through rate, and Google My Business page boost your website’s visibility.  

2. Optimize Your Profile on Google My Business

Provide all the relevant details in your business profile like phone number and address. Also, load quality images and encourage your customers to leave reviews. 

3. Optimize Your Website for Local SEO

Create quality content and optimize your content title, URL, and meta description for local keywords. 

4. List Your Business on Local Directories

Create business listings on Facebook, Yelp, and other local directories. These will help direct relevant traffic to your website. 

Local SEO is here to stay due to the rise in use of mobile devices. Today, near me searches have become quite popular as people search for businesses near their location. 

Read this infographic, originally published on my blog shanebarker.com, to learn more.