Off-Page SEO Techniques For Your Business
Off-page SEO refers to the techniques that boost your website’s visibility and reputation. Unlike on-page SEO, off-page SEO techniques are done outside the website and include social media, link building, and local SEO.
Why is Off-Page SEO So Important?
Off-page SEO is important because it helps improve your website’s perceived online reputation. You use off-page SEO techniques to attract quality links from relevant, high authority websites in your niche. The more quality backlinks you get, the more your website’s reputation grows.
Overall, Off-page SEO Helps You To
- Build your reputation in your niche
- Earn quality backlinks from high-domain-authority websites
- Increase visibility on SERP as search engines prefer websites with a good link profile
Off-page SEO is crucial to business growth. This technique will help you improve brand awareness and generate massive traffic to your website.
What Are The Best Off-Page SEO Techniques For 2020?
- Build and get quality links. Link building is a popular off-page SEO technique. You can either get the links naturally, manually, or you can self-create links. Natural links, for instance, come when a customer likes your content and links it to their business.
- Engage more with your audience on social media. The shares and likes your get on social media boost your Google rankings.
- Guest blogging. Guest blogging is a great way to get links to your website. Guest blogging also helps with reputation building. When you write a guest post, the host site lets you link back to your site. This helps you generate traffic for your website.
Aside from off-page SEO techniques, there are off-page SEO factors that you should consider. Want to learn more? Then check out the blog ShaneBarker.com
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.