On-Page SEO Techniques To Boost SERPs Ranking

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SEO simply stands for search engine optimizations where you build your web pages and with certain techniques, you can rank higher in SERPs(search engine result pages). The higher you rank on search engines such as Google, Bing, Yahoo, etc. The higher you get traffic for your web pages.

We All Know That SEO Can Split Into Two Main Categories.

On-Page SEO Optimizations

It refers to all those things you do on your website to rank higher. It can be page title, meta tags, meta description, internal linking and many more. 

Off-Page SEO Optimizations

It refers to all those things you do outside of your website. It can be backlinking, article submission, forum submission, etc.  

On-page SEO is the process of optimizing the front end and back end section of your website. So it can rank well in search engines and generate new traffic for your site. The goal of on-page SEO is to speak the language of search engines. Therefore search crawlers understand the meaning and context of your website.

Why is On-Page SEO Important?

On-page is very important as it tells Google about everything on your site. It shows how you provide value to your visitors. On-pages SEO helps your website to be optimized for search engines as well as for humans.   

To rank higher and to attract new traffic, you must optimize your website with on-page SEO. On-page SEO is not only about doing keyword adding into your content. But optimizing content in the correct way to get benefits. 

Every part of on-page SEO techniques is only done by yourself. So be focused while optimizing and do it correctly. Here are some on-page SEO tips for your website. 

Write Unique Title Tags

The TITLE tag is still a powerful ranking factor, and still very often is either misused or neglected. Pages that you want to rank, require unique, descriptive, and keyword-targeted TITLE tags, plain and simple. You can easily track duplicate page TITLEs through on-page SEO services tools such as Moz, SEMRush, etc. 

The solution here is simple: write the unique TITLE tag. If you have a large site, there are several ways to organize the TITLE tag systematically. It is good to type some decent code to fix this problem.

Write Unique Meta Description

Although the META description tag does not make very little or no direct impact on the rankings these days, there are 2 significant indirect effects in it:

1. It affects your search snippet and click-through rate (CTR).
2. It is another unique factor that makes pages more valuable.

Again, there are several ways to generate meta descriptions using data using snippets of product descriptions. Try to make meta descriptions meaningful and attractive to visitors, not only fill the pseudo-phrase with keywords.     

Canonicalize Internal Duplicate

Although there are no duplicate content fines (with a capital “P”), there may be serious consequences for your indexed pages to run wild, especially in a post-panda world.

Google often does a bad job of choosing the correct version of a page, and low-authority sites can reduce your site’s index and exclude a more prominent page (such as product pages). There are three common types of internal experience:

1. Duplicate due to session variables and tracking parameters
2. Duplicate due to search type and filter
3. Duplicate due to alternate URL paths on the same page

If the search spider sees a new URL (whether the URL looks static or dynamic) for the same content, they will see a new page. It’s important to make these pages canonical.

When duplicates are actually the same, using the canonical tag or 301-redirects is the best bet. In some cases, like searching or paging on the page, the situation can be more complex.

Minimize Your Title Tag

Long-term title tags undermine the SEO effect of any given keyword, and can also turn off search visitors (which turn out to be the result). The most common culprit I see is when someone else adds the title of their homepage to the end of the second page.

As example:

“The Best Bacon Since 1983 | Bob Bacon Barn”

Then, for each product page, you have something like this:

“Bacon’s 50 pounds’ mega sack; Best Bacon since 1983; Bob Bacon Barn”

It may not seem excessive, but you are reducing the first few (and most important)

keywords for the page and you are competing with every page on your site with your home page unnecessarily at the end of all your TITLE tags it is ok to use your company name (or short version, such as “Bob’s bacon”), but do not repeat the main keywords at large. I have seen this very extreme, once you factor in the names, categories, and subcategories of long products.

URL Structure

With smart internal linking, SEO should ensure that the range of the given website is reflected in the hierarchical URL. The following is a good example of the URL structure:

https://www.justdial.com/Rajkot/Ice-Cream-Distributors-Amul

This URL clearly shows the hierarchy of information given on the page (because it is normally related to Amul Ice cream in terms of Rajkot base). Use this information to determine the relevance of the web page given by the search engine. 

The following is a bad example of the URL structure:

Https: //www.imdb.com/title/tt7146812/

Above link is about move “Onward”

The URL structure is important because it helps search engines understand relative

importance and adds auxiliary relevancy metric on the given page. This anchor is also helpful with the perspective of the text because people are more likely to link to the relevant word or phrase if the keywords are included in the URL.

Header And Subheader Tags

Break your content into smaller sections and some paragraphs to make it easier to read. And give heading tags – h1, h2, h3, h4, etc to these sections. 

Generally, the H1 tag is used for the main page title. Use h2, h3 tags within the further sections of your content. Search engines use these header tags to determine what is important within your content.   

This is the reason why keyword-rich headings are more useful. Make sure you have created keyword-rich heading in h1, h2, and h3 title tags. Crawlers use this to differentiate the important content.  

Reorder Your Title Tag

On large e-commerce sites, this is general for sub-category information in the title category and in TITLE tags. It’s okay to a point, but I often see a configuration that looks like this:

“Bob Bacon | Bulk Products | Bacon Sack | Bacon’s 50-Pound Mega Sack”

Not every TITLE tag on the site looks very similar, but the most important and unique keywords for the page are far behind. This is an issue for research usability, as research has shown that the first few words in the title or title are the most important (possibly in the form of the first two). If you get one kind of structure above, flip it around:

“Bacon’s 50-Pound Mega Sack | Bacon Sack | Bulk Products | Bob Bacon”

This is a relatively easy change, and it will put the most important keyword in front, where they are related. It will also increase your search CTR.

Add Direct Product Link

On sites with 100 or 1000 pages, a “flat” architecture is not possible or even desirable. Therefore, you naturally take a hierarchical approach where products 3+ levels are deep. 

I think that often the path is clear for crawlers and visitors, but it can leave important pages with very little ranking power. Take a measure to drag some of your top sellers to the home page and link directly. 

This effectively covers the architecture and puts more link-roots where it is needed. Do not go too much water, but a “featured product” or “top 10 sellers” list on the homepage can actually help promote important pages.

Internal Linking

I am surprised that I often also look at internal links, even the main navigation links, which were labeled secret, ambiguous, or jargon-weighted. If you are trying to rank your category page for “candy clothes” do not label the “candy cloth” button. This is a bad sign for search engines, and, likely, visitors do not check that.

Your internal anchor text shows your keyword strategy, and your keyword strategy

shows common usage. Labeling can help people understand and it’s nice to be specific. Be wise and identify relevant anchors and do the internal linking.

Image Alt-Text

Image alt-text or Image Optimization is the SEO of your images. It will tell Google and other search engines what your images are about. Now Google delivers almost as many image-based results as they deliver text-based results. So it’s crucial to do SEO of your images.   

So consumers may discover your site with images. So, to get that benefit to adding alt-text to your images. 

While adding the alt text of your image, use keywords sparingly in it. But don’t do keyword stuffing. Keep alt text shorter than 125 characters. Add alt-text which is relevant to the broader page content, and be specific.

Summary

These ways you can improve your on-page SEO. Anyone used independently of any other will not make much difference in your site ranking. However, once they are used together, they can help improve your site’s traffic.

They will help their pages work better, they will help crawl your whole site with search engine spiders, they will help increase the value of internal pages, and the relevance of internal pages to specific keyword phrases Will build. So, it pays to spend some time implementing these to improve your site.