21 Top Off-Page SEO Tips to Improve SERP Ranking

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Many peoples run their own business website or personal website but don’t get benefit from it. They don’t get much traffic on websites. Thus it won’t generate any revenue for the business. It’s a time when off-page SEO comes in picture.

Today I am going to discuss some Off-Page SEO techniques. But if you still think you are using some more different Off-Page SEO tactics then don’t forget to discuss in a comment.

Let’s Start

What is Off-Page SEO?

Off-Page consign to SEO techniques that can be used to improve the stand of a Web site in the Search Engine Results Page (SERP). Many people link off-page SEO with links, but this is not the only thing. Off-page SEO has to do with promotional methods beyond website design. All these have to do to rank a website in search results.

Off-Page SEO is focused on increasing the authority of your domain through the work of getting links from other websites. This is a good analogy of how authorization works.

Off-Page SEO requires a different discipline or skill from the top, but the desired result remains the same.

Why Off-Page SEO is Important?

Search engines have been trying for decades to find a way to find the best results back to the searcher.

To achieve this, they take into account the SEO factors (described above), some other quality factors and off-Page SEO on the site.

A website that is high quality and useful is more likely to be a reference from other websites; It is more likely to be mentioned on social media (Facebook likes, tweets, pins, +1, etc.) and more likely to be bookmarked and shared among similar-minded users. Make your off-page SEO checklist and build a popular website.

Best 21 Off-Page SEO Techniques:

1. Community Building in Social Networking Sites

Also, known as online reputation management, this is the first and most important step with which you have to start your process. Orkut, trying to become a member of the popular social networking sites such as Myspace, Facebook, Linked In, Academy, etc., and create your profile. By doing this you can promote your company/website to make your network can grow online,

connect with your friends, things can share, and an online reputation. It is most likely that Web 2.0 (partnership web) is similar, which means that you have to show your active involvement in your regular participation.

2. Blogging

This is one of the most powerful ways to promote your company / online website. Write your blog for your company/website and include much unique content you are trying to express to users. Be sure you are trying to promote your blogs in blog directories and blog search engines.

You can also promote your blog/website by posting comments to other service-related blogs, which allow links in the comments crawled by search engines. If you are not very good at writing content for blog posts, then hire a guest blogger for your blog. Then ask him/her to write the exact and unique content so that your blog receives more credit from the search engine point of view.

3. Forum Posting

Create your forum / online discussion board and start a discussion or share the topic with your friends. You can also post/reply to a thread in other service-related pre-existing forums, which allow links in your signature that can be crawled by search engines.

4. Search Engine Submission

Submit your website URL to the search engine to make a search engine aware of your site. Search engine submission allows manual and auto submission of the site. Google to be listed for free search engine submission and others are Yahoo, Bing, Yandex, etc.

5. Directory Submission

Many people can say that the directory submission is dead. As far as I am concerned that it is still alive is purely based on those directories are how effectively and how efficiently we are selecting a category for submission. 

Of course, I believe this results in significantly delayed results, but it is good to do this. Submit your websites to the highest quality directories like Zoom Information, One Mission, Pegasus, etc. Nowadays, many web directories may offer paid listings but are not for this.

6. Social Bookmark

Social bookmarking is another powerful way to promote your website. But nowadays most people are spamming social bookmarking sites without using them as content. Some social bookmarking sites examples are Digg, Delicious, Propeller, etc. 

Some social bookmarking sites you should be very careful when you do this and you need to properly organize the tags which are required to transmit your stories on a wide area network. This can increase the traffic to your website, depending on how effectively you have participated.

7. Link Baiting

Let’s say you have copied/published news or content of any other website in your blog/website. Do not leave your website link as a reference. Do it for others and, if your content is trustworthy, others do it for you. This is another way to

increase the popularity of your links.

8. Cross-Linking

Wherever necessary, link to the internal pages within your site (this is usually called internal linking). This increases your internal link popularity, which is a key factor in Google Page Rank algorithms. 

The most famous example of successful internal linking is Wikipedia. As well as try to get content links from websites/blogs related to your site theme. use a targeted keyword as anchor text to get a link from within your site’s content (Many Wikipedia does).

We know that this strategy can often be difficult to apply, but these types of links get more weight than the search engine point of view.

9. Share The Picture/Images

Publish/share product photos of your website and make them public. Make your friends see and comment on them, which will help drive traffic to your website. Do this on websites that share large pictures like Flickr, Picasa, Photo Bucket, Pili, etc.

10. Video Promotion

As with photo sharing you can publish / share videos too. Share your product videos, expert opinions, and product review videos and public on sites like YouTube, Vimeo, Dailymotion, Metacafe, etc.

11. Business Review

Write reviews about other businesses or ask your friends/customers to review your business in major business review sites such as Yelp, TripAdvisor, Foursquare, etc.

12. Local Listings

Instead of facing global and huge competition, make your website local so that search engines can easily view your website and get content. This will help you reach the target audience. Submit your website to Google Local, Maps, Yahoo Local, Yellow Pages, Super Pages, Hot Frogs, etc.

13. Article Submission

Write your articles and submit them to popular article sites like Ezine, Go article, now public, Beppel, etc. This will help you get some deep links for your website (though this is usually a slow process).

14. Press Release Promotion

If you are a business/service provider then submit public relations PR’s popular websites such as 1888 Press Rule, Open PR, PR Leap, etc. This will help you publish your site in Google News.

15. Classified Submissions

Try some classified presentations to advertise your products for free. Try other major classifieds sites like Craigslist and Cooley, Myspace, Imad Space, Viv Street, etc.

16. Social Shopping Network

If you are the owner of an e-commerce website, then this is a good strategy for advertising and is easily branding your products for free. Other major social shopping network sites such as Cuddles, Style Feeder, Wist, Five Limes, Buzz, Huff,

Discuss, etc.

17. Question Answer

Participate in information related questions and other information relevant questions. If possible answer by adding a link to your website in the source section. If you do not spam, then this is another great way to increase the popularity of your links. Examples sites are Yahoo Answers, Quora, Answer Bags, etc.

18. Document Sharing

Slide into your website’s documents such as business documents, information brochures, and Google Docs, Slideshows, and more. This will help you to brand your website.

19. CSS, W3C and RSS Directories Submissions

If you have a web design site or services related to web design, offer your website CSS and W3C Submit to a website directory that can bring traffic to your website. Also submit your website RSS feed directories, which again, will help you get more traffic.

20. The theme, Plugin, Widget, Extension, API, Tool Development

Develop some interactive and innovative Theme, Plugin, Widget, Extension, API, and Tool Development for your website (like online voting or game widgets) and publish them on your blog/website or other popular social networking sites such as Facebook and Myspace.

Let your friends and other people use / play / use the app, which will help you increase your branding and website visits.

21. PPC Advertising Campaign

When any of the above strategies won’t work for you, go for the PPC advertising campaign with your targeted keywords. Remember that you will have to pay to run more traffic for your website through PPC.

Note: Always keep in mind that when applying these strategies, you have to be careful. You should not spam or excessively do whatever you do, just plan and execute. Otherwise, you can see the adverse effects.

Conclusion

Avoid playing with black hat off-page SEO techniques. Nobody wants to be penalized from search engines and get blocked by visitors. Follow the above best off-page SEO techniques to improve ranking.