What is Etsy SEO and How to do it?

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SEO stands for Search Engine Optimization which deals with promoting business electronically and generating more and more revenue up to the highest limit. You can promote your products and services across the world as long as things are still online, on the web. Hope, it will remain so, at least for 100 years from now. 

But, you need the best SEO techniques to do well in the age of online promotions. 

 

What is Etsy SEO?

Etsy is a shopping portal, which deals with buying and selling of products worldwide. Visitors come here as a buyer and make online purchases through various online stores listed on Etsy. If you are a store owner at Etsy, your target will be to come on top of the search results when a buyer searches for some products on Etsy. 

A store cannot come simply on top of the search results. It is not still those primitive old days when very few people used to run a business online, and whoever lists their product, it will come in the search results. Nowadays, the competition is too high. There are millions of people who are running their business online. Everyone wants to come on top of the search results. That is the reason behind such tough competition. 

The process, the techniques that are involved behind coming on top of the search results is known as SEO techniques, or Search Engine Optimization. A true SEO strategy can take your business to the highest level, by increasing the sales until the highest level. 

The Conventional SEO Techniques

There are two types of SEO possible for any kind of business listing. 

1. On-Page SEO 
2. Off-Page SEO

 

To explain these two in detail, it will take more than a day. Still will try to cover some important factors that affect the search results. When you are at Etsy, all these will matter. 

The On-Page Optimization

The on-page optimization is the main factor in the current days, Google, Bing, Yahoo all these search engines prefer to show the results of those links that are optimized internally. 

On-Page at Etsy

You cannot add the meta keywords and meta description details when you are at Etsy, because you are not running the Etsy website of your own, you cannot modify any admin HTML content here. What you can do is you can make the body and title of your Etsy page fully Optimized. 

How to Do So?

 

1. You can add organic keywords in the Shop title 
2. The organic keywords should be inserted in the body of the Shop details page. 
3. Your Etsy Landing page should be properly indexed 

 

Off-Page Optimization at Etsy

The off-page optimization can be done completely, as there is no involvement required with the sensitive data that belongs only to Etsy. 

1. Create numerous Backlinks from High Authority Domains
2. Create Web 2.0 Links 
3. Share the links of your product landing page to social media networking sites, send emails to potential customers 

 

How to do Etsy SEO?

Like all the other shopping portals, Etsy also has its search engine, where buyers search for products and make a purchase. Depending upon the ratings, reviews, recent sales, delivery options, customer feedbacks about the products, the search engine checks for the most relevant products and share them with the customers. This searches you can optimize for Etsy. Let us see some ways to optimize Etsy SEO. 

Etsy Shop Title

In Etsy, instead of the products, the shops are enlisted. When buyers search for the products, the search engine will show the results based on the keywords that match with the search term entered in the search bar on Etsy. It is recommended to add the organic keywords within the title of the shop listed on Etsy. 

Suppose, you have listed your shop on Etsy, instead of using the name of the shop in the title, insert the keywords in the shop title to get visible when the buyers search for the products which match the search term entered by the user. 

Example, 

You are enlisting ABC Company that sells men’s leather wallet that is available in two different colors- blue and black. Now, instead of putting the name ABC Company In the shop title, it is better to include the keyword men’s leather wallet in Kolkata to be visible in the search result, when a user enters a search term that matches with the keyword men’s leather wallet in Kolkata. 

Etsy allows inserting 55 characters in the shop title space. It is not recommended to add more characters beyond that limit. 

Etsy Shop Details

Include keywords within the shop details

to get good quality search results. The keyword selection should be done after thorough research on competitor analysis and based upon the higher search volume and less competition. 

Etsy allows 160 characters to be added in the product detail section. Within the 160 characters, you need to add the products along with the size, color, key features, customer reviews, and the relevant keywords that match the search term. 

Image Optimization is Not Mandatory

Unlike the other shopping sites such as eBay, Amazon, etc. in Etsy, it is not mandatory to optimize the product or shop images. No need to add any alt tags in the images as there is no such option available. Still, if you want to optimize the images for Etsy you can apply one trick that can serve the purpose of image optimization. When you save the images in your device (before uploading to Etsy) you can use the keyword as the file name. Then, you can just upload them on Etsy. The images will be optimized automatically. The image title and captions will be generated randomly by the Etsy search engine. 

Item Title

Etsy allows a total of 66 characters to be included as the item title. For each item, you can add only one title. But, apart from the main item title, you can add several other subheadings for each item. 

You should include the keywords within the title to optimize the title. To do so, you need yo go yo shop manager, there you will find an option as manage items. Under the items section, you can add the item title and other details about the item. 

Search Tags

You can add the keywords within the tags. You can add up to six tags for each item you create in your store. Tags are very helpful yo affect your SEO. The search engines match the search term with the tags in the content and show the results. 

Internal Links

To get visible in the Etsy search, it is a good practice to link your content among each other that are within your store. You will probably have separate landing pages for each item in the store. If those lading pages are interlinked, you will get far better ranking in the search results. 

Keyword Insertion in the Content Body

The keywords should be inserted in the content of the body to get visible while the user searches for the products match with the product of yours. 

The search engine works based on some particular algorithm and shows the results to the users. If you want to rank your shop listing in the Etsy searches, you can preferably follow the above methods to get good results. Once people start visiting your store on Etsy, they will most likely to buy from you if they see the landing page is of great quality and there are good customer reviews on the items available in the store.  

Make sure you don’t put any fake reviews as that can be easily monitored by the search engines. Etsy SEO goes hand in hand following the Google SEO criteria. Google will penalize the sites which put fake reviews. Etsy does the same. Etsy promotions are not restricted to the Etsy platform only. Apart from promoting your Etsy shop within the Etsy platform, you can also promote the shop listing page on various social media sites, forums, etc. 

How to Promote Etsy Shop Listing?

Etsy shop listing can be promoted at the other sites also. Etsy allows doing that. The best way of promoting Etsy shop is the social media platform. There are social media groups where you will get like-minded customers having similar interests who will most likely be interested in your items. 

If you promote your items to those groups, you will generate a high conversion rate on your listed items. 

Paid Ad Campaigns

To attract the customers more towards buying the items from you, you can run PPC ad campaigns by Google Ads, Facebook Ads, Instagram Promotional campaigns and gain super growth in your online sales. 

Place Ads on Popular Sites

You can place your product ads on popular websites which gets a good amount of traffic daily, and where you are likely to get people who would be interested in buying your items. 

Introduce Special Offers

To generate the sale in the initial stages, you can keep a very less profit margin and sell your items at a competitive price. Due to this, your Etsy ranking will increase. Later, you can again increase the price whenever it is required. 

Conclusion

It’s Etsy who can give you a good ROI very soon. Explore, decide, and start. All the best with your Etsy store promotions. Happy selling!