White Hat Link Building Tips & Technique

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Google has revealed that link building is one of the top three ranking factors of it. It clears that link building strategy is necessary to rank high.

Let’s start from basic.

1. What is Link Building?

Link building is the process of acquiring a link from any other website to your own. A link is often known as a hyperlink. 

If you want traffic for your website from the search engine, you continually need to get good links from relevant websites. 

Search engines use the links to crawl the web, they crawl the links between pages and as well as they crawl the entire website.

There are many link building techniques. But it’s hard to get quality backlinks for your site. Many SEOs put the majority of their time on link building strategies to do it well. 

There are a right and wrong way to build links for your website. If you are looking for long term visibility for your business then you should focus only on natural link building. 

Thus you should only engage in earning links rather than buying links. Avoid manipulative techniques which come from black-hat SEO practice.  

Not all links are generated equally. A link from an authoritative website will have a huge impact on your search engine result pages (SERPs) ranking. It will surely make more effective than a small and newly built website. But as said high-quality links are hard to generate. 

2. Types of Links

There are mainly three types of links that are defined as follows.

1. Internal Links

It is linked from one webpage to another webpage on the same domain. 

2. Outbound Links

Outbound links are meant to direct you on another specific webpage or website.

3. Inbound Links

An inbound link is a link on a third party webpage to a webpage of your website. In simple term, links which are pointing to your site. This term is popular as backlinks. 

3. Why Link Building is Important?

Link building is an important factor in search engine optimization (SEO). Without links, websites can not rank for any particular search query. 

Google crawls the web by following links and create an index based on the pages they find. And when you search for anything you are not searching the live web but its Google’s index of the web.  

Instead of analyzing the content of the webpage, Google checks how many pages linked to that page. And links are indeed the best way to determine the quality of a webpage. That’s why backlinks are a crucial ranking factor.

Google finds the most relevant result in their search results to satisfy user intent and meeting user needs. And Google finds it based on the Pagerank. 

Pagerank is a Google algorithm that puts a value on links and affects website ranking. If you deep down, you find the core of the Pagerank algorithm is authority and trust. 

The more quality links you have for your page, the more valuable your page is. Because Google calculates the backlinks as a sign of authority and trust.  

4. What is Link Building Campaign?

A link building campaign is a process of increasing links to your website accompanied by an overarching objective. The primary goal of a link building campaign is to consistently increase the quality and quantity of backlinks for your website. 

It is a carefully planned initiative that is designed to secure backlinks from authoritative websites over the course of months.   

It increases your site’s reputation and builds relationships. When a reputable site links to your site, they recommend their audience to your site. Though it will increase organic traffic to your site. 

The link building campaign is a win-win strategy. It will increase your reputation with other sites as well as increase the audience and search engine rankings.   

5. How Many Types of Link Building Are There in SEO

Link building sends quality signals to search engines that your site should be trusted. It works the same for any newly launched website or any mid to late stages of growth sites. But yes, it would be difficult for a new website if you do it in the wrong way.  

Poor link building techniques can lead to a lot of wasted efforts in your site ranking. Start with below link building techniques and you will be on boosting your search engine results pages (SERPs).

1. Skyscraper Technique

It is a legendary link building technique. It is a time-consuming process but if it did in the right manner, you will get a quality backlink and targeted traffic.

It is a complete combination of research, better content, competitor backlinks analysis, and email outreach.

The main steps of the skyscraper technique are:

• Find the good content with a quality backlink
• Get the contact details behind these websites
• Write good content
• Outreach the prospects 

2. Start Blogging

Write a post regularly on your site. Focus on your industry and target your audience’s needs. It will help gain authority.

While writing pay attention to readability. As well as make sure your content is relevant, useful and well structured. The faster you do this, the faster you tell SERPs and users that your website is worth ranking.

3. Get Listed in Trustworthy Directories

Get listed on such directories that allow you to put your website link. As well as they should provide useful information for your potential customers. 

Directories that are attached to a specific industry are a good choice. Getting listed on such important local directories also can help to get indexed on search engines. 

Avoid directories that are not providing real value to online users and Google excluded from search result pages. Don’t list your website on such directories.    

4. Ask Links From Friends & Partners

If you are a beginner at this then it is the best way to start. Reach out to family, friends, colleagues, partners, clients who can link to your site and ask them for it.

Ask for the content links instead of the footer and sidebar links. Also, maintain the relevancy.  Links from the same industry or niche as yours will have more value from random and unrelated sites. 

5. Guest Blog

There are many sites and bloggers out there who accept your article and publish it. Do some research and find the relevant sites and bloggers, contact them. 

Write a well structured, professional and interesting article and try to publish it on high authoritative sites. Generally, those sites have strict blogging guidelines and it takes some time to accept it. But it’s worth the wait and gets a quality link.   

6. Submit Press Release

A better way to pick up press is to submit a press release to PR sites. There are many great places such as PRWeb, PRleap, etc are the ones who spread the news of your launch.

If your product is not newsworthy, it will not help out. Produce something new which is worthy to make news and you can get success with a press release. 

7. Social Media Outreach

Share your content on the social media platform. Promote them on Facebook, LinkedIn, Twitter, and do comments on relevant posts. Add sharing buttons and widgets so readers can share your post on social media directly.    

Ask your users to share your site and provide an opportunity to access exclusive materials and discounts. Inspire them to share your stuff. 

8. Recover Your Dead Links

You may find broken links to your website. This may happen if your page location changed. Then your backlink return 404 errors.    

This would happen if your site is re-launched or migrate to any other domain. Find those dead links and redirect them to relevant pages. 

9. Infographics

Image representation is always more effective than writing. Your post should be available in every form to attract a wider audience.

Make relevant infographics and link them. As there are many sites available who allows you to submit your infographics as well as a link to your site. Use them wisely. 

6. Conclusion 

Quality backlinks are the core factor of search engine ranking factor. Follow the most relevant link building techniques. And when Google indexed them, it will boost your search engine result pages (SERPs).